All articles
Writing: Writing advertising copyHere are two techniques for transforming a consultant's report into advertising copy. And when you can use them, even if you don't write advertising copy.
[23 February 2004]
Techniques: Getting feedback
The word 'feedback' needs a new definition for consulting. And the advice you got about not asking closed questions doesn't apply if you really want to get feedback.
[16 February 2004]
Words: 'Hone' and 'cut'
'Honing' may just be the wrong word; 'cutting' can be just nasty.
[9 February 2004]
Style: Replying to email
There is a style to replying to email, especially when you answer questions.
[2 February 2004]
Bid management: Bid brief (3)
The bid brief is more important than it may appear at first.
[26 January 2004]
Bid management: Bid brief (2)
Bids are often related. Their bid briefs will describe how.
[19 January 2004]
Bid management: Bid brief (1)
This article describes a bid brief and its content.
[12 January 2004]
Resources: Passwords
Passwords are important resources. There are different kinds of passwords and you can handle them differently.
[5 January 2004]
Trends: Non-executive directors
What you need to know about non-executive directors, including a fee structure that I dislike.
[29 December 2003]
Resources: Petri net tools
A useful tool to have on your laptop.
[22 December 2003]
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